Guide business playbook
Written for operators, not about Treka: how to set a cancellation policy, how much deposit to take, how to price a trip and how to fill the slow season, with templates you can use as they are.
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A cancellation policy for guided trips that holds up: the three refund windows, weather and operator cancellations, reschedules and credits, no-shows and minimums, with three copy-paste templates and how to enforce it automatically.
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Deposit norms for fishing guides by trip type: half days, full days, multi-day and lodge trips; percentage or flat; when the balance is due; cash on the day; a worked example and how to set it up so it runs itself.
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How to price a guided trip from the costs up: guide pay, permits, gear, insurance, transport, food and admin; break-even per person at your minimum and maximum group; margin; per-person versus private pricing; seasonal pricing; and when to raise prices, with a worked example.
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A 90-day plan for filling a guide service's slow season: gift cards before the holidays, early-bird and multi-trip pricing, rebooking last year's guests by email, review requests and local partnerships, with the tooling that makes each one routine.
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The cover a guide service or outfitter is commonly asked to carry: general liability, professional liability, commercial auto, watercraft, workers' comp, certificates for permits and additional insureds, how waivers and insurance work together, and the questions to ask a broker.
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Thirty minutes with someone who knows how operations like yours run, on your trips rather than a demo account.
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