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Analytics and reporting for guide services and outfitters

Know which trips pay, before the season ends.

Every booking, payment and page view your business produces already flows through Treka. The Analytics page turns that into a board of panels you can arrange to suit your week, and the Exports tab turns it into CSV files your accountant can open.

Book a demo30 days free
analytics panels, arranged your way
12
CSV exports: bookings, payouts, guide earnings, ledger
4
place your numbers and your bookings live
1

30 days of Core free. Then from $79 a month billed yearly. No contract, and self-serve setup is free.

The Treka portal, with example data from Silverpine Adventures, a fictional operator.

How it works

How analytics works in Treka

  1. Step 01

    Numbers appear as bookings happen

    There is nothing to connect. A booking, a payment, a refund, a page view on your booking site and a message in your inbox each land in the panels as they happen, filtered to your company.

  2. Step 02

    Arrange the board

    Drag the panels into the order that matches how you think, collapse the ones you check monthly, and the layout is kept for next time. The revenue chart and the weekly snapshot tend to go first; the rest is yours to order.

  3. Step 03

    Read the funnel, not just the total

    Traffic and checkout shows how many people reached your booking pages and how many paid. The trip conversion funnel does the same per trip, so you see which pages are visited and not booked, which is usually a price, a photo or a date problem you can fix.

  4. Step 04

    Export for the people who need files

    Pick a period, last month, quarter to date, year to date or your own range, and download bookings, payouts, a guide earnings summary or the ledger as CSV. Each download is recorded, and exports are limited to the roles you allow.

The Treka portal, with example data from Silverpine Adventures, a fictional operator.

What you get

What you get

See every feature

In the portal

The real screens, with example data.

The Treka portal, with example data from Silverpine Adventures, a fictional operator.

Who uses it

Three operations that lean on this every week.

Built for

What counts, and what does not

A booking counts when it is paid, and revenue is the money that actually moved: deposits, balances and refunds, in the currency you bill in. Treka does not inflate the chart with holds, carts or enquiries; those show up in the funnel as what they are, people who got close.

Page views come from your own booking site and widget. They are counted on your pages, for your trips, and are not shared with anyone else. A trip page that gets views and no bookings is the most useful line on the board, because it tells you what to change.

Exports your accountant will accept

The Bookings export lists every booking transaction with the client, the trip and the payment detail. The Payouts export lists guide payouts with the tax information contractor reporting needs. The Guide Earnings Summary totals earnings by guide for the period, and the Ledger export is the money in and out, line by line. All four are CSV, filtered to your organisation, and each download is logged so you can see who pulled what and when.

Access follows your team roles. A guide does not see company revenue; a bookkeeper you have given the exports permission can pull the files without seeing anything else.

Key facts

12
analytics panels, arranged your way
4
CSV exports: bookings, payouts, guide earnings, ledger
1
place your numbers and your bookings live

FAQ

Questions: analytics and exports

Something else? Ask the people who build it.

Book a demo

Do I need to connect anything?

No. Bookings, payments, refunds, page views on your booking site and messages are already in Treka, so the panels fill in from your own activity.

Can I change what the Analytics page shows?

Yes. Drag the panels into your own order and collapse the ones you rarely need; the layout is remembered. Panels include revenue, traffic and checkout, the weekly snapshot, trip conversion, top liked trips, regional demand, returning viewers, message-to-booking effectiveness, client insights, revenue pulse, availability gaps and booking timing.

What can I export?

Bookings (every transaction with client, trip and payment detail), payouts (guide payouts with tax information for contractor reporting), a guide earnings summary and the ledger, each as CSV for a date range you choose.

Who can see analytics and download exports?

Analytics and exports follow your team roles and the custom permissions you set. You can give a bookkeeper the exports permission on its own, and guides do not see company revenue.

What counts as revenue?

Money that moved: deposits, balances and refunds on paid bookings, in your billing currency. Holds and unpaid enquiries are not revenue; they appear in the funnel instead.

Are page views shared with Treka or other operators?

Page views on your booking site and widget are counted for your company and shown only to your team.

Is this included, or an add-on?

Included in every plan. Every company starts with 30 days of Core, free. After that Core is $99 a month, or $79 a month billed yearly ($948), and Pro is $399 a month, or $329 a month billed yearly ($3,948). Pro adds custom AI agents, SEO optimization and a named contact. A custom website built by our team is quoted separately; book a demo to scope it. A 3% booking fee is added at checkout and paid by the guest; Stripe's card processing (2.9% + 30¢) is billed at cost. No contract.

Can I bring my existing trips and clients over?

Yes. Point Treka at your current website and it imports your trips, prices and photos; client lists come in from a spreadsheet or an export from your current system. Self-serve setup is free, and white-glove migration is $749 one-time on monthly plans and free on annual.

30 days of Core free

Know which trips pay, before the season ends.

Then from $79 a month billed yearly. No contract, and self-serve setup is free.

Book a demo30 days free See pricing

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